Chris Cole

Over nearly 20 years with the company, Chris has been a driving force behind the evolution of arrivia’s sales and service operations. Through multiple leadership roles during the transition from ICE to arrivia, he’s played a key part in scaling global memberships and subscription teams. Today, Chris leads more than 400 associates across four international locations, building high-performing teams focused on delivering consistent, high-quality service to members and global partners.

As arrivia expands its digital capabilities, Chris is focused on bringing modern technology into the center of how his teams operate. He’s leading the use of automation and intelligent tools to streamline agent training, improve service consistency, and uncover new ways to better support members and partners. By pairing frontline expertise with smarter technology, Chris helps ensure arrivia’s membership programs continue to drive growth and long-term brand loyalty in a more tech-enabled world.

Recognized throughout the industry, Chris has a track record of developing a team culture focused on continually improving member retention and increasing member value. Throughout his career, he has been instrumental in educating members and generating lasting brand loyalty for partners across the global portfolio.