Jason Purton

Jason has been a pivotal force in arrivia’s global marketing evolution, holding leadership roles across both the U.S. and Australian markets. He leads global initiatives that fuel measurable growth and engagement across direct-to-consumer channels and partner brands. Jason oversees a complex, multi-channel mix including paid media, email, SMS, and direct mail making sure every campaign is tightly connected to business goals and partner outcomes.

As arrivia moves faster into a more innovative and tech-driven future, Jason is focused on bringing data and automation to the center of how members are engaged. He’s leading the use of advanced marketing tools and insight-led strategies to deliver more relevant, personalized experiences at scale. By pairing creative thinking with analytics, testing, and conversion optimization, Jason helps ensure arrivia’s marketing engine stays modern, efficient, and built to deliver consistent results for partners around the world.

Jason’s background is rooted in managing large-scale, multi-channel campaigns across diverse international markets, including a decade of leadership in the Australian and Asia-Pacific regions. Throughout his career he has brought a global perspective to how the company drives member engagement and delivers ROI for partners.