Jeff Zotara

Jeff leads one of arrivia’s core business units, overseeing a broad portfolio of travel club partnerships and membership programs across domestic and international markets. His role spans growth, client performance, sales, operations, marketing, member engagement, and the continued evolution of the travel club business.

With more than 20 years of experience across business leadership, marketing, customer experience, technology, and operations, Jeff has spent much of his career building and scaling businesses around customer growth and engagement. During his time at arrivia, he has helped expand the company’s membership and travel club capabilities and has been closely involved in building the sales, marketing, and engagement engines that support a wide range of partner brands.

Today, Jeff is focused on making the Travel Clubs business more scalable, personalized, and technology-enabled. That includes using automation, data, and AI to improve the member experience, increase conversion, and help partners get more value from their programs.

Before joining arrivia, Jeff spent 15 years building and running his own marketing agency and later served as SVP of Marketing for Snaptracs, a former subsidiary of Qualcomm.

Jeff studied Business Management and Marketing at the University of Central Florida.