back icon Back Insights 08/16/2023

From ‘Meh’ to Memorable: How Customizable Travel Solutions Can Boost Customer Retention for Enterprise Businesses

Enterprise businesses require innovative strategies to acquire and keep clients in any product market. As acquiring new clients becomes more challenging and costly, loyalty programs are often created to keep existing clients and nurture these relationships simultaneously. 

Personalized travel experiences are a powerful tool for businesses in the industry. Customization in travel rewards and offerings can create stronger emotional connections with customers, leading to higher satisfaction and increased retention rates for enterprise businesses. 

The Power of Customization

Personalization is no longer just “nice to have.” It’s a pivotal approach to taking your business into the future. This includes customized travel experiences. According to a Google Travel study, 57% of U.S. travelers think brands should tailor their information based on personal preferences or past experiences. In comparison, 36% say they’re prepared to pay more for a more personalized customer experience.

Personalized travel experiences create stronger emotional connections with customers and allow businesses to tailor rewards to individual preferences, and tailored experiences lead to higher customer satisfaction and increased retention rates.

Expand Travel Offerings

White label travel portals are travel portals that are pre-built and ready to use, so you don’t have to build one from scratch. White label travel portals are typically more cost-effective and quicker to set up, and they are integrated with booking engines that enhance loyalty programs with diverse travel options.

A white label travel portal offers a complete package with a private branded website, a pre-integrated travel booking engine, payment gateway white label API integration, inventory management tools, and much more. The user interface of these portals is designed to be attractive and easy to navigate with a user-friendly design, which makes it simple to search and book travel services.  

White label booking engines offer a wide range of travel products and services beyond booking flights or hotels. You can use a white label travel portal to offer fully customizable travel packages to entice the most seasoned travelers to find the best deals to any destination. And increased travel offerings attract a broader customer base and boost engagement – the more exciting the offerings, the more people will be willing to try them.

Enhance Loyalty Programs

Customizable travel solutions bolster existing loyalty programs. For example, travel rewards incentivize customers and increase program engagement. Combine that with integrating white label travel rewards to improve business revenue generation.

Running a customer loyalty program means you’ll need to give away something, such as discounts, sales, early access, etc. But the payoff for having rewards programs is tremendous:

More Customer Referrals

If you have a fantastic loyalty rewards program, people will tell their friends and family about it. More referrals equals more customers. According to Nielsen, customers are four times more likely to purchase when referred by a friend, and 83% of consumers are willing to refer after a positive experience.

Higher Customer Retention

If executed well and with the customer at the center, loyalty programs can help customers feel good about purchasing from you. You can use many different types of customer loyalty programs to increase customer engagement. What you choose depends upon your mission, product, and goals for the reward program. If people find value in your customer loyalty program, they’ll likely stick around longer.

Inreased Sales
According to loyalty research, 49% of consumers agree they’ve spent more after joining a loyalty program.

Building Brand Advocacy
A successful loyalty program can turn regular customers into brand advocates. This group helps your company reach new customers through word of mouth, a low-cost marketing strategy, versus paid ads.

Group of women marketers discussing custom Travel Solutions for Customer Retention.

Simplify Travel Planning

Simplified travel planning leads to increased customer loyalty and repeat bookings. Here are some reasons why facilitating travel planning is so valuable:

Keep Existing Customers and Bring in More

Customers want to start a travel booking journey on a positive note. An easy booking process that involves minimizing the steps required to complete the booking eliminates unnecessary areas of friction. It increases customer satisfaction when it’s easier for customers to book travel experiences. Offering an excellent customer experience will give your existing customers more reasons to make a repeat booking – which will help you prolong the lifetime value of each customer.

Improve Operations

The travel booking process can often take up a lot of time. When customers are looking to make a booking, this is when they may have a fair amount of questions and require the most attention. If you don’t have an efficient booking system, you could spend too much time dealing with customers during the booking stage. This could cut into the time you must spend on other business areas.

Automating repetitive tasks allows you to manage the booking process with far less effort. This can help to boost your business’s productivity levels as a whole. White label booking engines provide a seamless and user-friendly booking experience. A streamlined booking process with a white label booking engine reduces customer frustration and improves satisfaction.

Create Lasting Memories

Of course, the result of offering customizable travel solutions enables customers to create memorable experiences for themselves and their families. Unique and exclusive travel rewards leave a lasting impression on customers. The best part is that travel can be replicated repeatedly for years. Memorable experiences contribute to positive brand association and customer retention, and there are endless possibilities for customizable travel.

Arrivia: Revolutionizing Travel Solutions

The increased time people spend online means purchasing behavior and how we discover products and services has changed over the years. With so much online vying for the attention of potential customers, you need to make your services more attractive and relevant, even before someone becomes a customer. 

Arrivia offers white label travel solutions with advanced customization options. Arrivia’s technology, travel expertise, and customer support set them apart in the industry. 

Partnering with arrivia allows enterprise businesses to enhance loyalty programs, increase engagement, and generate new revenue streams. Discover how arrivia’s customizable travel solutions can transform your enterprise business. Request a demo now to explore the benefits!