back icon Back Insights 04/04/2023

What is a White Label Travel Platform, and How Can It Benefit Your Business?

There are many different types of travelers — some prefer exploring busy cities, while others want to relax in natural destinations. Your customers probably love to travel, and they’re likely looking for more affordable ways to do it.

How can your business help? Offer customers the ability to find travel that speaks right to them and build trust as a brand through a white label travel platform solution.

Introduction to White Label Travel Platforms

An online white label travel platform allows businesses to set up a pre-built travel technology through a partner to sell their customers cruises, hotels, flights, travel packages, and other travel products. Additionally, a white label solution allows a company to focus on branding and marketing while leveraging the expertise and resources of an established provider to set up and run a business-branded travel website seamlessly.

A white label technology solution is a pre-built, tested platform that seamlessly integrates the necessary software and services to allow your business to rebrand a travel website booking engine under your company’s name. As a result, your business provides the name, branding, and styles recognizable to customers as from your company. 

In addition, a white label travel solution can provide excellent customer service as branded by your company. White label travel platforms are usually fully customizable for your business and focus on providing quality and premium B2C solutions.

Rebranding a travel portal with your elements can increase brand awareness and establish you as a critical player in the market. Many white label travel platforms are also available with multilingual and multi-currency options to increase customer reach and retention.

Types of White Label Travel Platforms

Several white label travel platforms are available, all of which speak to the range of B2C travel needs. Platforms can include flight, hotel, and cruise booking engines — plus more.

Flight Booking Engines

White label flight booking engines offer advanced airline flight search functionality and the ability to book and manage flights. State-of-the-art flight reservation system software is an API that integrates into the existing business website, making the booking process more manageable. In addition, it gives real-time visibility to flight inventory with rates and availability information.

Hotel Booking Systems

Hotel booking platforms offer real-time availability, pricing, and booking options for hotels worldwide and the ability to manage reservations and bookings. An advanced white label travel portal platform will search and scrub hotel websites and other travel providers that have better pricing than for the general public to find the best deals. In addition, a robust white label platform will serve up comparison pricing to online travel agencies (OTAs) within a search.

Cruise Booking Engines

White label travel cruise booking engines offer access to various cruises and cruise lines. Customers can search for specific cruise itineraries, compare trip prices, and make reservations. In addition, some platforms offer advanced search functionality, such as providing cruise ship deck plans, to assist customers in finding the cabin they want during the search and booking stage. 

Car Rental Booking Engines

Car rental booking platforms offer easy access to providers and can manage car rental bookings. The goal is to provide an exceptional car rental experience to meet customer needs.

5 Benefits of Using a White Label Travel Platform for Your Business

Creating a white label travel website allows you to save valuable time and money that can be invested in branding and marketing your platform to your established customer base and potential customers. 

1. Custom Branding and Website Design

With a white label platform, businesses can customize the look and feel of their travel booking website – including custom colors and adding logos – to match their branding to increase brand recognition, customer reach, and customer trust. 

2. Access to a Wider Range of Travel Products and Services

White label travel websites allow customers to access a broader range of travel inventory in real-time and book travel products and services based on customer preferences. Travel inventory is managed and updated by the service provider consistently. This can help businesses cater to a broader audience and increase customer satisfaction.

3. Reduced Cost and Time

Product development is a highly time-consuming, costly, and complex process. The road to developing a visually appealing and technically sound website is full of hurdles and often requires an extended learning curve.  By using a white label platform, businesses can save time and money on website development and maintenance, as well as access discounted rates on travel products and services. 

4.  Improved Customer Experience and Loyalty

White label platforms offer seamless and user-friendly booking experiences. Consistently positive booking experiences allow businesses to improve customer satisfaction and build customer loyalty. In addition, the advanced marketing capabilities provided by white label solutions supports marketing solutions that bring in and engage customers for each transaction.

5.  Increased Revenue and Profitability 

An engaging, branded white label travel platform design will facilitate an improved customer experience and encourage repeat users to make multiple purchases over time. With access to a wider range of travel products and services and as improved customer experience and loyalty, businesses can increase their revenue and profitability by offering more value to their customers. 

How a White Label Travel Platform Can Help Your Business Stay Competitive

A white label travel platform is a great way for travel businesses to build an online presence and attract and retain customers.

A high-quality white label travel solutions company will offer a broader range of travel products and services tailored to your target audience. This includes keeping up with the latest travel trends and technologies to ensure customers will rely on your website for the best deals and services. Finally, providing a seamless booking and customer service experience supports customers throughout their planning and booking travel journey.

Key Considerations for Choosing a White Label Travel Platform for Your Business

When looking for a white label travel platform provider for your business, consider the following aspects to support your B2C needs:

  • Platform features and functionality, including range and ease of use
  • Customization options that work with your business branding
  • Integration with the existing technology and systems you’re already using
  • Provider reputation and experience in the travel industry
  • Scalability and future growth potential for your business and customers

Arrivia is a white label travel platform solutions partner with a global portfolio that offers the most extensive travel options and the lowest available rates anywhere. Arrivia also features advanced in house marketing capabilities that drive strong customer engagement and loyalty. To learn more about adding a white label travel solutions to your business, contact arrivia and request a demo.