BackIn today’s booming travel market, where travelers increasingly seek value from loyalty programs, travel brands are realigning their focus and shifting towards profitability.
Arrivia’s 2024 Travel Loyalty Outlook Snapshot report reveals a notable transformation in travel rewards programs. The traditional emphasis on building and retaining customer relationships seems to be overshadowed by a new priority – boosting customer spending. The data reveals a significant shift, with decision-makers reporting a decrease from 30% to 8% in focus on customer retention, coupled with a remarkable 13% surge (from 41% to 54%) in the goal of enhancing customer spending.
You can read more about what travel loyalty decision-makers are prioritizing in this recent article on AwardWallet – Survey Says: Brands Aren’t Worried About Customer Retention, Just Customer Spending or download The Pathway to Program Profits report here.
