In today’s booming travel market, where travelers increasingly seek value from loyalty programs, travel brands are realigning their focus and shifting towards profitability.
Arrivia’s 2024 Travel Loyalty Outlook Snapshot report reveals a notable transformation in travel rewards programs. The traditional emphasis on building and retaining customer relationships seems to be overshadowed by a new priority – boosting customer spending. The data reveals a significant shift, with decision-makers reporting a decrease from 30% to 8% in focus on customer retention, coupled with a remarkable 13% surge (from 41% to 54%) in the goal of enhancing customer spending.
You can read more about what travel loyalty decision-makers are prioritizing in this recent article on AwardWallet – Survey Says: Brands Aren’t Worried About Customer Retention, Just Customer Spending or download The Pathway to Program Profits report here.