back icon Back News 07/27/2022

How emotional loyalty can build lasting customer relationships

Today, consumers are looking for more than just the standard rewards from their loyalty programs, they are seeking an emotional connection. How can brands provide the emotional connection members are looking for and retain customer loyalty and engagement? By offering emotionally focused loyalty programs that better identify customer needs, help members leverage the value of their loyalty programs, and deliver an amazing customer experience.

In a recent interview with Loyalty360, arrivia’s Chief Marketing Officer Jeff Zotara, Chief Experience Officer Travis Markel and Chief People and Diversity Officer Jennifer Strauel share how brands can retain customers and build lasting relationships by providing a loyalty program that delivers emotional connection, value in products and services, and the brands promise.

Read the Challenges of Measuring Emotional Loyalty and Fostering Unified Support here.