As the US begins its return to normality, many citizens have a pent up desire to travel. Financial services companies must understand that this desire is driven by leisure travellers, not business ones, meaning the best immediate course of action for the company to be successful is to tailor their service to the leisure traveller. What this includes is understanding every aspect of what makes a vacation – not only just the components of the trip but the booking experience too: everything from planning to purchasing to departing must be accounted for.
In a recent FinTech Times article, Travis Markel, arrivia's Chief Experience Officer explains how financial services brands can optimise their rewards programs to focus on leisure travellers and bridge the business travel gap. Read more at FinTech Times.