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The Cruise Comeback: Re-framing the Value Proposition of Cruise Travel Once Again
Arrivia CMO Jeff Zotara shares how travel brands can deliver value customers are seeking by expanding reward programs and defining the meaning of value.
Arrivia · 10 May 2022
The demand for cruise travel is regaining momentum as passengers plan to set sail after two-years. As the surge in cruise bookings continues, what is the key priority among consumers as they plan a trip? Value for money.
In his recent column in The Wise Marketer, arrivia’s Chief Marketing Officer, Jeff Zotara shares insights into what’s driving cruise travel today and how value for money and the ability to redeem miles or points is affecting consumers’ decisions to book cruises.