For travel brands navigating an uneven post-pandemic recovery, finding the right formula to meet the needs of fluctuating segments of travelers can seem like trying to hit a fast-moving target. So how do brands meet those rapidly changing needs? And what exactly are they?
In his recent Loyalty360 article, arrivia’s Chief Product Officer, Alan Josephs, discusses why brands should prioritize value, options, and loyalty and find ways to deliver relevant and desirable travel inventory that will help them capture more of their customers’ travel spend.
You can read the full article here.