Some things are important to all travelers like value for money and having access to the right variety of travel options to meet their needs.
But in our recent survey of members of a travel rewards program offered by a major national financial institution, we found subtle areas of differentiation. For example, travel reward program members are much more likely to turn to travel booking sites for trip inspiration than reading reviews and recommendations.
Travel reward program members have much in common with American leisure travelers in general. Still, understanding where their preferences and priorities diverge is the secret to activating and engaging this important traveler segment.
The insights in this latest report can be invaluable for loyalty program managers and administrators. Download your copy of ‘The rewarding state of travel’ here.