Tag Archive: Membership

Group of tourists in Rome, Italy, looking at a monument.
Insights 11/30/2023
Customer Loyalty Analytics: How to Collect & Interpret Loyalty Program Data
In the competitive arena of customer retention, customer loyalty analytics emerges as a pivotal force, enabling businesses to decipher complex...
Group of friends traveling together using points from a paid loyalty program.
Insights 11/28/2023
What Are Paid Loyalty Programs: Pros & Cons
Unlocking consumer loyalty has never been as pivotal of an objective as it is for organizations in today’s uncertain macroeconomic...
happy young couple using a smartphone to review rewards
Insights 11/22/2023
8 Types of Loyalty Programs: Pros & Cons
Customer loyalty programs have never been as intrinsically linked to brand success as in today’s ultra-competitive business environment. Nearly 60% of consumers are willing to modify their spending to maximize loyalty benefits, which can explain why most shoppers in North America belong to 15+ loyalty programs—the highest enrollment levels in five years.  Active engagement in...
Man speaking with a woman using effective Strategies for Managing Customer Complaints.
Insights 11/16/2023
The Art of Exceeding Expectations: Effective Strategies for Managing Customer Complaints
In today’s ultra-competitive, consumer-centric business environment, effective customer complaint management isn’t just about resolving issues—it’s about exceeding expectations. An outstanding...
Businessmen discussing perks loyalty program.
Insights 11/13/2023
Perks Loyalty Programs: What Businesses Need to Know
Competition among businesses is fiercer than ever. Establishing – and retaining – a strong, dedicated customer base is crucial for...
Creating partnerships handshake group of professionals
Insights 11/07/2023
Coalition Loyalty Programs: Collaborative Strategies for Customer Loyalty
When it comes to customer loyalty programs, there’s no need to reinvent the wheel—instead, brands can simply reimagine it.  Enter...
A group of collages discussing ideas for tiered loyalty programs.
Insights 11/03/2023
Building Effective Tiered Loyalty Programs: Best Practices
Successful loyalty programs are defined by the mnemonic “Three R’s”—Rewards, Relevance, and Recognition. At the convergence of this time-tested trio...
Multi-ethnic cybersecurity team looking at multiple screens
Insights 11/01/2023
Facing Emerging Cybersecurity Risks in the Era of AI
In the dynamic realm of cybersecurity, the intricate relationship between artificial intelligence (AI) and traditional security measures is a critical...
Insights 10/30/2023
Data Breach Response and Incident Management: Safeguarding Digital Assets
Data breaches are not just an omnipresent threat but a harsh reality for today’s organizations. As the country with the highest data breach density in the world, the United States reported nearly 2,000 cases of data compromise in 2022, a stark increase from the 447 cases reported a decade prior. Yet, while the threat remains...
Hand using a cellphone with a screen showing chatbots in customer service.
Insights 10/03/2023
Cutting Through the Chatter: The Role of Virtual Assistants and Chatbots in Customer Service
Arguably the first vertical permeated by the era of digital transformation, customer service has evolved significantly over the past decade. Self-service technology is now a cornerstone of satisfactory customer service, with chatbots, virtual assistants, and artificial intelligence (AI) playing a crucial role in enhancing customer experiences and improving operational efficiencies.  At a time when just...
A woman using a laptop to shop with credit card rewards programs.
Insights 09/29/2023
Optimizing Credit Card Rewards Programs: Strategies for Increased Customer Engagement
Few verticals are as competitive as credit card reward programs, which currently boast a member satisfaction rating of just 46%. Over the past year, almost half the population has opened at least one new credit card, and nearly a third of consumers report they plan to apply for new cards in the coming months. Aside...
A man making-contactless-payment-in-cafe
Insights 09/27/2023
Out of Touch: The Future of Contactless Payments – Advancements and Benefits
When cash usage plummeted in the wake of the COVID-19 pandemic, many predicted a cash rebound in 2022. Surprisingly, that rebound never materialized. Instead, the vast majority of traditional cash transactions that migrated to contactless payments remained electronic. In an increasingly digital era, cash payments are quickly becoming a thing of the past.  The smartphone...
Man using a laptop computer to book travel on a white label travel portal.
Insights 09/21/2023
Understanding the Cost of White Label Travel Portals: Factors to Consider
If you are planning to enter the highly competitive travel industry, you will need a comprehensive and engaging website solution for your customers. The travel industry is continuously evolving, and it can be cumbersome to keep up with different aspects of travel services without support. A white label travel portal is a website or platform...
A woman sitting on a cruise deck booked through loyalty travel customer service.
Insights 09/19/2023
Delivering Exceptional Customer Service in Loyalty Travel Programs: Key Strategies for Success
The function of a loyalty travel program is to elevate the customer experience; however, recent statistics reveal less than one-third of loyalty members agree travel programs deliver on that promise. At the heart of member dissatisfaction is loyalty to travel customer service—or, really, the lack of it. Just one poor customer service experience motivates customers...
A woman holding onto a rail while hiking up a mountain booked from a travel membership program.
Insights 09/14/2023
Driving Customer Loyalty through Exclusive Travel Club Memberships
Today’s travelers are savvy and have access to countless options at their fingertips. With all of the choices and convenience available to travel, it is no longer enough for a business to simply provide a good quality product or service. Customers crave authenticity and want to see themselves reflected in the products and brands they...
A man holding onto a backpack on a trip leveraging employee performance incentives.
Insights 09/12/2023
Enhancing Employee Performance Incentive Programs: Leveraging Travel Benefits
Did you know that 90% of the world’s highest-performing companies leverage employee performance incentives to retain and motivate team members—or that nearly the same percentage of employees prefer incentives over a bigger paycheck? Offering incentives, particularly travel incentives, help boost employee morale and create a more energetic, engaged company culture.  You might be wondering what...