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Artificial intelligence, machine learning and the future of travel technology

How will advances in machine learning (ML) and artificial intelligence (AI) impact travel technology? According to arrivia Chief Technology Officer, Firasat Hussain, they are pivotal and can help travel companies make sense of the streams of data being generated and consumed both within travel portals and elsewhere online.

In the short clip below, Hussain discusses how AI and ML will enable travel companies to create highly personalized travel content and offers, which ultimately will lead to higher conversions. But not only can marketing and product development departments benefit from the promise of AI and ML. Travel companies can also use these technologies to anticipate demand much better and build out more effective pricing models and promotions strategies.