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Why cruise travel is gaining momentum in loyalty programs

Consumers’ continued interest and increasing demand for cruise travel is likely to continue as many cruise lines lift their testing and vaccination requirements. For companies offering cruise as a redemption or booking option within their loyalty programs, they can expect higher levels of member engagement, increased revenue, and the opportunity to maximize all the associated bookings; the cruise itself is the hub around which the rest of customers’ travel plans – air, hotel, activity – revolve.

In a recent interview with Seatrade Cruise News, arrivia’s VP of Product Strategy & Operations, Cruise & Tour, Mark Wilson, shares how cruise travel is playing a larger role in more loyalty and rewards programs and why members who choose cruise travel are in many cases, more valuable customers.

You can read the full interview here.