Recently arrivia conducted a travel sentiment survey with our membership. The majority of the travelers surveyed recognize the value associated with travel loyalty programs, with 63% holding frequent flier status with at least one airline. The type of rewards they prefer to earn varies, with the top responses being airline miles (33%), redeem-anywhere points (25%) and travel-specific points (23%).
Additionally, the surveyed travelers still want value for their money. They gravitate toward low-cost flight options and engage with loyalty programs that allow them to earn and redeem rewards, maximizing their return on their travel dollar. The lesson? Value always matters.