back icon Back Insights 03/31/2023

How To Improve Membership Engagement With A White Label Travel Rewards Platform

The best loyalty program is the one that offers excellent customer service, user experience, and membership perks to your members.

Only the finest loyalty solutions can improve membership engagement and retain customers. The only question is, what is the best loyalty solution on the market? The answer is a white label travel rewards platform.

White label travel rewards platforms are, by and large, the most widely adopted loyalty solution to drive ongoing membership engagement. As a plug-and-play option to revolutionize your current loyalty rewards system, a white label travel rewards platform enables you to offer your members exclusive travel rewards without developing your travel program.

Why Use Travel Rewards to Improve Membership Engagement?

Travel is a highly desirable reward to attract and retain today’s consumers. In a 2022 survey of US consumers who are loyalty program members, most respondents indicated travel as the perk that continues to reign supreme. Not to mention, 80% of consumers plan to travel more in the coming months than they have in the past year, hinting that travel is a hot commodity.

In terms of membership engagement, a travel rewards program can encourage ongoing membership activity due to the unique and exciting nature of the incentive. Travel creates a higher perceived value for membership and designs more attractive opportunities to participate in a loyalty program in the long term rather than shop elsewhere for travel itineraries. 

When using travel rewards as a loyalty program incentive, it’s essential to adhere to best practices like:

  • Offer rewards that are tailored to the specific preferences of the target audience.
  • Allow for a variety of travel rewards at different point levels.
  • Make the redemption process simple and transparent.

What is a White Label Travel Rewards Program?

White label travel rewards are benefits an organization offers its members under its branding despite the program being run by a third-party entity. A white label travel rewards program allows organizations to provide travel perks without developing their travel program. Plus, white-label solutions plug-and-play directly into existing loyalty solutions.

Ideal for financial institutions, membership organizations, and travel companies alike, white label travel rewards help businesses enhance customer loyalty, increase membership engagement, and generate new revenue streams. From complimentary hotels and car rentals to seat upgrades and exclusive lounge access, white label travel rewards allow for a range of in-demand perks. 

How Do White Label Booking Engines Compare? 

White label booking engines are online travel portals that allow businesses to offer their customers an array of travel products and services under their branding. Like white label travel rewards, white label booking engines integrate directly into an existing loyalty program to help drive active membership engagement and generate new revenue streams.

However, a benefit of white label booking engines is the ability to simplify the membership experience significantly. With a white label travel platform, members can search for the best prices on hotels and car rentals and book directly through your website, all without ever leaving their current browser. White label solutions are just as user-friendly as they are effective. 

Should You Customize Your Travel Rewards Program?

It’s always wise to tailor your loyalty program to your members’ specific needs and preferences. Your travel rewards must appeal to your target audience, or your members will not recognize their value. A customized rewards program can lead to higher customer satisfaction and increased engagement, improving retention rates.

If you adopt a travel-focused white label loyalty platform as your loyalty solution, customize your offerings by: 

  • Identifying your target audience, including basic demographics like member age, gender, and average income. 
  • Researching their preferences, including the most coveted travel perks and the most redeemed loyalty rewards.
  • Developing rewards that align with those preferences, including partnering with a customizable white-label solution

Arrivia: Leaders in White Label Travel Solutions

If you’re searching for the best white label travel rewards platform, look no further than arrivia. Arrivia is a leading provider of white label loyalty solutions, including a wide range of customizable travel products and services. With our plug-and-play interface, you can incorporate arrivia into your existing rewards platform or tailor your perks to align with your audience. 

To access the unrivaled combination of technology, travel expertise, and customer support that sets arrivia apart from other white label travel providers, request a demo today.