back icon Back Insights 04/25/2023

The Ultimate Guide to White Label Travel Portals: Everything You Need to Know

Recent statistics show that not only are people planning to travel, but they’re also ready to go big. Customers are traveling more due to built-up demand and are taking trips further from home and more extravagant than before.

According to the United Nations World Tourism Organization’s latest World Tourism Barometer, international tourism increased by 182% in the first three months of 2022 compared to the previous year.

Discounted travel is a hot commodity, and white label travel portals should be a strong consideration to capitalize on. 

Introduction to White Label Travel Portals

Travel portals are websites or software that allow users to search for and book travel-related products and services. A white label travel portal allows businesses to set up travel technology through a partner to sell their customers hotels, flights, travel packages, and other travel products. A white label technology solution seamlessly integrates the necessary software and services to allow your business to rebrand a travel website booking engine under your company’s name. 

Advantages of using white label travel portals include cost savings, faster time to market, and access to a broader range of travel products and services. A white label travel portal allows a company to focus on branding and marketing, while leveraging the expertise and resources of an established provider to set up and run a business-branded travel website seamlessly.

How White Label Travel Portals Work

White label travel portal providers offer APIs or web services that allow businesses to customize the portal’s look and feel. Key components of white-label travel portals include the front-end user interface, back-end administration panel, search and booking engine, and payment gateway.

Third-party API solutions integrate updated travel inventory from global suppliers within the operator’s website to provide access to the latest rates and availability. White label portals allow companies to access complete travel inventory in real time and book the desired product as per customer preference. The travel inventory is managed and updated by the service provider consistently. White label travel APIs play a vital role in white label travel solutions. They give access to a broader range of dynamic travel data for flights, activities, hotels, restaurants, rentals, and more.

The white-labeling process involves branding the portal with the reseller’s logo, color scheme, and branding elements. White label travel platforms are also available with multilingual and multi-currency options to increase customer reach and retention. It is an ideal solution for businesses that want to get an excellent B2B and B2C travel booking engine at white label travel portal cost.

Benefits of White Label Travel Portals

A white label travel portal is a great way for businesses to build an online presence and attract and retain customers. A high-quality white label travel solutions company will offer a broader range of B2B and B2C travel products and services tailored to your target audience. This includes keeping up with the latest travel trends and technologies to ensure customers will rely on your website for the best deals and services. Finally, providing a seamless booking and customer service experience supports customers throughout their planning and booking travel journey.

For businesses, white label travel portals provide a new revenue stream. It allows a company to enhance its brand and allows them to offer a more expansive range of travel products and services. White label travel portals offer an opportunity to expand their business and provide more personalized service to their clients. And for end users, white label travel portals offer a seamless, one-stop-shop for all their travel needs, with the added benefit of customized offerings from their trusted brand.

Choosing the Right White Label Travel Portal Provider

When looking for a white label travel platform provider for your business, consider the following aspects to support your B2B or B2C travel portal needs. This includes:

  • Platform features and functionality, including range and ease of use
  • Robust technology infrastructure
  • Customization options that work with your business branding
  • Integration with the existing technology and systems of your business
  • Provider reputation and experience in the travel industry
  • Scalability and future growth potential for your business and customers
  • Responsive customer support

Features to Look for in White Label Travel Portals

Reliable white label travel portal development organizations bring effective and advanced features to assist a business in reaching its desired goals. Must-have features of white label travel portals include a user-friendly interface, advanced search, and filtering options, a comprehensive inventory of travel products and services, a secure payment gateway, and mobile compatibility.

The ability to access a vast array of travel products and services through an API increases your reputation early because you can quickly widen your company’s reach and target a broader client base. In addition, white label travel solutions often come with support and training, enabling businesses to use the portal and services as quickly as possible, which is difficult if a business tries to build solutions themselves. Additional features that can benefit businesses include marketing and promotional tools, reporting and analytics capabilities, and integration with third-party software.

Cost of Creating a White Label Travel Portal

The cost of developing a travel portal is determined by the company you hire. Factors that influence the cost of building a white label travel portal include development time to market, technology infrastructure, customization needs, and ongoing maintenance and support.  A travel portal must have a well-organized structure and layout to generate significant traffic.

Learn about projects the business has worked on that showcase the white label portal experience. The more high-quality projects a company has completed, the higher the quality of its future work. So even if a company costs a little higher than normal, its high-quality work for travel portal development is worthwhile. It’s also important to create a detailed budget and work with a provider that offers transparent pricing and clear communication throughout the development process.

Challenges and Risks of White Label Travel Portals

By implementing the white label travel portal website, you aim to build an easy-to-use online platform for your customers that is well-equipped with insightful features and an intuitive backend system that improves customers’ ability to book travel at the right price and at the right time. A well-designed travel portal offers various solutions for partners of all sizes and budgets. It automates a portal that helps customers access real-time travel data and monitors various updates. 

However, like any web or software-based technology, any new business venture is risky. Implementing a digitally advanced platform to keep pace and have sustainable growth in the market is very important. Technical issues, system downtime, and loss of control over the customer experience are always risks.

guest booking a tour at a hotel

Strategies for Marketing White Label Travel Portals

A robust white label travel portal has a strong online marketing presence and large growth potential. Here is how you can maximize marketing strategies:

Targeted Advertising

With a white label travel portal, you have the ability to target the public through targeted advertising. Utilize targeted advertising to reach specific audiences based on demographics, interests, and behaviors. Use online platforms like Google Ads or Facebook Ads to reach potential customers.

Social Media Campaigns

Get the word out about a new travel portal through social media campaigns. Develop a social media marketing strategy to build brand awareness and engage with potential customers. Consider creating social media accounts for the white label travel portal and post engaging content such as travel tips, travel trends, destination inspiration, and promotional offers.

Email Marketing

Create email marketing campaigns to communicate with potential and existing customers. Consider sending out newsletters with curated travel content, promotions, and personalized offers based on customer travel history and preferences. Email marketing is beneficial because it reaches customers in their inboxes and offers opportunities to click through your travel portal to read further and explore.

Content Marketing

Use content marketing to establish a white label travel portal as an authority in the travel industry. Consider creating blog posts, videos, and infographics that provide valuable information for potential customers. Topics you can cover include specific locale travel guides, destination reviews, photography, and insider tips.

Influencer Marketing

Collaborate with travel influencers and bloggers to promote a white label travel portal to their followers. Consider offering sponsored trips or discounted travel packages in exchange for social media posts or blog reviews. Utilizing the vast reach of online influencers on social media can generate tremendous word of mouth and potential customer growth.

Partnering with Arrivia for Your White Label Travel Portal

White label travel portals are complete, web-based robust online booking solutions developed for B2B and B2C travel solutions. White label travel websites empower companies to expand their business. Now, it’s not just online travel agencies that can sell products at the best available prices and focus on other growth areas.

Arrivia is a white label travel portal solution with a global portfolio that offers the most extensive travel options and the lowest available rates anywhere. To learn more about adding white label travel solutions to your business, contact arrivia and book a demonstration.