What do today’s consumers want – and need – when it comes to travel? Answering this question is a challenge at the best of times, let alone during a global pandemic. Regardless of market conditions, however, travel marketers must rise to the occasion. That means abandoning the spray and pray method of email marketing and adopting a personalized, multi-channel communications strategy that resonates with customers on an individual level.
In his recent article in Modern Marketing Today, Chief Marketing Officer Jeff Zotara discusses how arrivia saw the pandemic as an opportunity to re-engineer customer communications from mass-marketing to highly segmented, personalized, and intelligently automated messages. The article also examines why travel rewards and loyalty program professionals must adopt those same marketing methods if they want to increase member interaction and frequency, program growth and revenues.
You can read the full article here.