The marketing team at arrivia drives member engagement in many ways says Chief Marketing Officer Jeff Zotara. Core to that is the ability to truly understand and anticipate their wants and needs. We want to know the customer and know where they want to go before they know, Zotara explains.
Listening is the bedrock of any solid customer relationship and the marketing team uses every opportunity to interact with members and collect feedback on our products, the value we provide and their overall experience. That’s how the arrivia marketing team helps drive incremental revenue for our clients, Zotara says. Hear more of his thoughts on the intersection of marketing and member engagement below.