back icon Back Insights 04/06/2023

How to Select the Best White Label Travel Portal for Your Business

Discounted travel is now among the most effective and highly prized value-added benefits in the loyalty industry today. Customers can access the best travel rates through white label travel portal solutions.

An online white label travel solution allows businesses to set up a travel booking portal through a partner to sell their customers hotels, flights, travel packages, and other travel products.

An example of white labeling a travel reward solution would be if a credit union wanted to offer their customers more rewards, like travel perks specifically. That credit union can white label a travel rewards portal. Doing so would show credit unions’ branding to their customers, making the customer experience seamless. If white labeling weren’t involved, the credit union’s customers would browse the credit union website, then click through to a different website to browse the travel rewards, which can seem untrustworthy. A company can white label an online solution to ensure its branding and reputation shines through the entire browsing experience. 


Factors to Consider When Choosing a White Label Travel Portal 

An ideal travel technology provider will cover the implementation and management of a travel portal with an effective white label solution. It can support all services offered by a business per the requirements needed.

White labeling is the ultimate loyalty solution as it is cost-effective and user-friendly from both customers’ and partners’ points of view. Customized travel booking software is good for businesses not wanting to handle the financial responsibilities and development issues of embracing travel technology services.

There are several factors to consider when looking to implement a white label travel portal for your business.


1. Available Selection of Travel Products and Services

Offering a B2B or B2C white label travel website is insufficient to ensure customers will turn to you for their travel needs. A travel program must offer robust programs and services that speak to a wide range of customers. 

Coverage of Destinations and Travel Types 

A successful loyalty program offers a variety of choices. This includes the ability to book everything from flights and hotels to cruises, as well as car rental services and exclusive excursions to global destinations.

Access to travel deals and experiences not available to the public is also highly motivating for customers who look at travel as a way to utilize loyalty rewards.

Quality and Variety of Suppliers/Partnerships

It’s important to choose a white label travel portal provider with a strong reputation and extensive experience in the travel industry. Look for providers with a track record of delivering high-quality travel products and services that are well-regarded by their customers.


2. Customization and Branding Experience

Any business that wants to offer travel through a loyalty or rewards program can benefit by using the white label portal. With a single dashboard that integrates tools into one place, businesses can offer customers an easy booking experience with increased efficiencies. Many white label portals have API hookups and the ability to sync to other applications you are using, providing a seamless transition.

Availability of Customization Tools/Features 

Whether you want to enhance the existing technology or completely start from scratch, a valuable white label travel partner can provide customizable end-to-end travel technology. No matter which solution you need, you’ll keep customers highly engaged at every interaction with uniquely branded experiences that are 100% you.

Ability to Add Own Branding and Messaging 

With a white label travel portal, businesses can customize their own branding elements. This allows for a custom look that fits the business’s products and services and extends into utilization for marketing efforts. 


3. User Experience and Interface

Consumers demand ease and convenience from any online merchant, especially regarding user experience (UX) and user interface (UI). Here’s how a white label travel partner will stand out for businesses they work with:

Ease of Use for Both Customers and Employees

A white label travel website should allow easy searching, a simple booking process, and a user-friendly checkout process. Mobile compatibility and access to the travel website are also huge considerations. 

Availability of Customer Support and Training 

For a successful white label travel portal, customer support is crucial. Providing 24/7 customer service, support in multiple languages, and packaging the service under your brand are essential factors to consider. You must ensure that customers can access high-quality support whenever needed. This includes having a customer service team member available via multiple channels, such as online chat, texting, email, and phone.


4. Pricing and Revenue Model

Selecting a white label travel platform can be cost-effective and efficient for travel companies to enter the market, generate revenue, and scale their business over time. 

The Pricing Structure for Accessing and Using the Platform

Your members are as unique as your business, and pricing structures should be tailored to customers’ needs. Pricing structures such as tiered memberships, low-cost subscriptions, and gifted memberships are all available.

Ancillary Revenue Options 

When businesses set up a white label travel portal, they work together to determine the savings they want to pass on to customers or members. This drives ancillary revenue. A white label travel partner will offer the flexibility to adjust margins based on business goals and what’s needed to pass on the best perks to customers.  


5. Integration and Technical Support

Your travel portal has the look and feel of your business, but there’s more to a white label travel solution than that. A white label partner can also manage all financial transactions online and run numerous reports to aid the smooth running of the business.

Compatibility with Existing Business Systems (e.g., Payment Gateways, Booking engines)

A white label travel provider has the ability to use existing tools such as reservation systems, marketing automation software, payment gateways, and CRM solutions that will enable you to streamline operations. This can save time and money and increase customer and business efficiency.

Availability of API or Other Integration Options

A white label travel portal should have third-party API integration features to easily integrate online travel inventory, rates, and availability from global suppliers. This allows for a faster response and provides dynamic travel data to improve customer experience. Multilingual and multi-currency features also support customers so they can conveniently search and comfortably book travel online.

Quality and Responsiveness of the Technical Support Team

A technical support team should offer around-the-clock availability. Whether there is a problem with a customer’s credit card or an unexpectedly canceled reservation, a responsive support team is crucial to keep customers loyal and trusting the travel booking process and your brand. 

How to Select the Best White Label Travel Portal

6. Marketing Capabilities 

To effectively market your travel products or services and drive business success, marketing capabilities are important factors to consider when choosing a white label travel portal.

Automation, Audience Segmentation, and Personalization

A good white label travel portal should have automation capabilities that can streamline your marketing efforts. This may include automated email campaigns, social media scheduling, and content marketing automation. Audience segmentation is also important as it allows you to target specific customer segments with personalized marketing messages. Look for a portal that offers robust automation, audience segmentation, and personalization features to help you effectively target and engage with your customers.

Digital/Mobile Marketing

In today’s digital age, having a strong online presence is essential for any travel business. A white label travel portal should provide digital marketing capabilities that allow you to promote your travel products or services online. This may include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and mobile marketing. Make sure the portal you choose offers comprehensive digital and mobile marketing features to help you reach and engage with your target audience across various online platforms.

Data Analytics

Data analytics is critical for understanding your customers, measuring the effectiveness of your marketing efforts, and making data-driven decisions to optimize your marketing strategies. A white label travel portal should provide robust data analytics capabilities that allow you to track and analyze important metrics, such as website traffic, conversion rates, customer behavior, and campaign performance. Look for a portal that offers comprehensive data analytics tools and reporting features to help you gain insights and make informed marketing decisions.


Experience the Power of White Label Travel Portals with Arrivia

Hiring a white label partner gives you access to the technology, professionals, perks, and services you need without needing to invest in the personnel and overhead yourself.

If you are looking for a cost-effective yet advanced solution for your company, a white label may be your best option. The white label provider works closely with your business to provide a customizable travel web portal best suited to your customer’s needs and goals.Learn how a travel loyalty provider like arrivia can benefit your business by requesting a demo today.