Stacey Sutherland

VP B2B Marketing & Strategic Partnerships

With more than 20 years of experience in corporate branding and communications, Stacey brings deep expertise in marketing strategy, brand development, and partnership growth within the travel and vacation ownership industries. Before joining arrivia, she held leadership roles at major hospitality brands including Holiday Inn Club Vacations, Starwood, and Hilton, where she led cross-functional initiatives to elevate brand identity, improve customer engagement, and drive business expansion.

Professional Background

With more than 20 years of experience in corporate branding and communications, Stacey brings deep expertise in marketing strategy, brand development, and partnership growth within the travel and vacation ownership industries. Before joining arrivia, she held leadership roles at major hospitality brands including Holiday Inn Club Vacations, Starwood, and Hilton, where she led cross-functional initiatives to elevate brand identity, improve customer engagement, and drive business expansion.

Stacey’s creative and analytical approach blends design thinking with data-driven insights, allowing her to build cohesive marketing strategies that position companies as leaders in their markets. She holds degrees in Design and Marketing from Florida State University and The Art Institute, combining creative discipline with strategic execution to achieve meaningful business outcomes.

Key Responsibilities

As Vice President of B2B Marketing & Strategic Partnerships, Stacey is responsible for shaping the thought leadership, strategy, and creative direction of arrivia’s B2B marketing initiatives. She leads efforts to strengthen the brand’s visibility and credibility across key markets, positioning it as a trusted resource for white-label travel, loyalty, and rewards solutions.

Working closely with internal marketing, business development, and external PR teams, Stacey drives initiatives that enhance strategic partnerships, attract new business, and support existing relationships through innovative marketing programs, co-branded campaigns, and special projects. Her leadership plays a vital role in expanding arrivia’s reach, fostering collaboration, and showcasing the value of doing business with arrivia across the global travel and loyalty landscape.

Educational Information

B.A., Florida State University
The Art Institute
Design & Marketing

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