Understanding the changing, and in many cases, new preferences of their customers is critical for travel brands and marketers as they adjust to returning demand. But it’s only by utilizing data to better understand the types of travel experiences customers are now looking for that travel brands can tailor their marketing programs, offers and messaging to deliver against those needs. In the current travel climate, data-driven personalization offers the way forward.
In a recent interview with PhocusWire’s Kevin May, arrivia’s Chief Marketing Officer, Jeff Zotara discusses how their travel marketing has changed, the types of customer data that can deliver better marketing and loyalty outcomes, and what travel brands should be doing to keep their customers engaged.
You can read the interview highlights here or watch the full interview below: