Credit unions depend on face-to-face interactions to bring in new members. The pandemic has upended this model by limiting those opportunities and many credit unions have seen a dip in their membership growth. American Banker recently interviewed arrivia Chief Product Officer, Alan Josephs about this phenomenon and what credit unions can do to entice new members and engage existing ones.
He shared how arrivia is working with a handful of financial institutions that want to address the lingering effects of the pandemic by setting up a travel club for their members, using arrivia’s travel privileges platform. Investment in these kinds of initiatives keep members engaged with the credit union’s digital platforms and also helps organizations incentivize new sign-ups.
You can read the full article on American Banker (subscription required) or download our recent use case to learn more.