Back Great discussion this morning at the Loyalty Summit CXM in Chicago.
Arrivia’s Mark Wilson, SVP Product Strategy & Operations (Tour & Cruise) joined an insightful panel exploring one of the most important dynamics shaping loyalty ecosystems today: the evolving relationship between partners, platforms, and competitors.
Hybrid Keynote: Partners, Disintermediation & Frenemies
The session focused on the modern partnership battleground — when to collaborate, when to compete, and how brands can work with intermediaries while still maintaining control of the customer relationship.
Mark was joined by an impressive group of industry leaders:
- Dave Andreadakis — Chief Growth Officer, Loyalty Juggernaut
- Evan Patton — Managing Director, Strategic Partnerships, AAA National
- John Ventura — Chief Development Officer, Skeps
The panel explored real-world examples of partnerships that have transformed businesses, including “frenemy” success stories where companies found ways to create value while working alongside competitors.
And this is just the start — Mark returns again today for a fireside chat with Phil Rubin to discuss “Cruise Trends: The Next High-Impact Loyalty Benefit for Retailers”.
Always great to see these discussions happening at the intersection of loyalty, travel, and strategic partnerships.
