Back Attracting and retaining customers is harder than ever. Larger brands dominate with massive loyalty programs, deep supplier relationships, and dedicated teams to manage every aspect of the customer experience. For smaller businesses or non-travel brands, it can feel like the gap is too wide to bridge.
Loyalty as a Service (LaaS) offers a way to close that gap—without building a program from scratch.
By partnering with a LaaS provider like arrivia, any brand can deliver premium travel benefits such as cruises, resort stays, and exclusive hotel rates. This approach doesn’t just enhance customer engagement. It helps your brand compete on emotional value—not budget size.
The Challenge of In-House Loyalty Programs
Launching a travel rewards program on your own is no small task. It requires:
- Complex booking technology
- A secure and scalable platform
- Negotiated rates with suppliers
- Ongoing marketing and support
- Global customer service
Now add the need for cruise content, travel insurance, multilingual support, and closed-user-group pricing. For most non-travel companies, the lift is too heavy.
Take, for example, a mid-sized outdoor gear retailer. They’ve built a loyal customer base, but competitors are eating into market share with deep discounts and aggressive perks. The retailer envisions a program that rewards top customers with memorable experiences—like a weekend resort stay or a cruise—but doesn’t have the infrastructure, contacts, or budget to build it.
The result? A missed opportunity to drive deeper engagement and loyalty.
The LaaS Solution: A Partner in Loyalty
Loyalty as a Service offers a shortcut—without cutting corners.
Instead of building from the ground up, brands tap into a turnkey solution. With loyalty program providers, like arrivia, the entire loyalty ecosystem is already built, including:
- White-label booking capabilities
- Access to over 1 million hotels and vacation rentals
- Partnerships with 44+ cruise lines and 30,000+ itineraries
- Global customer support across 22 languages
- Dynamic, closed-user-group pricing that unlocks exclusive rates not found on public sites
Your brand stays front and center. arrivia handles the infrastructure, supplier relationships, and customer servicing.
Compete Like a Titan, Operate Like a Startup
LaaS platforms let you deliver top-tier rewards with startup-level overhead.
Imagine the same outdoor gear retailer partners with arrivia. Within weeks, they launch a loyalty program that lets members earn rewards points toward deeply discounted travel. Now, a long-time customer can book a cruise to the Caribbean or a luxury hotel stay—experiences that spark emotion and brand affinity.
There’s no need for travel expertise, contract negotiations, or large-scale technical investment. The platform handles everything behind the scenes, from bookings to service. Your business simply reaps the rewards.
Premium Travel Rewards Without the Complexity
Travel rewards carry weight. A 5% cashback offer might be useful—but it’s forgettable. A cruise or resort stay, on the other hand, creates lasting memories.
When a customer earns something aspirational through your brand, it strengthens loyalty and encourages repeat engagement. They’ll talk about it, share it, and remember who gave it to them. A small financial incentive fades. A bucket-list trip doesn’t.
This emotional connection is at the heart of why travel is so effective in loyalty programs—and why LaaS makes it accessible.
Full Brand Control, Zero Build Time
The entire member experience is white-labeled, meaning your customers interact with your brand at every step—from browsing offers to final booking confirmation.
Even better, the system integrates with your existing platforms, including single sign-on (SSO), CRM, and marketing automation tools. This creates a seamless ecosystem where every reward feels like it’s coming directly from you.
Meanwhile, arrivia’s team ensures every touchpoint meets the quality and service standards you expect—including 24/7 global support, campaign-level reporting, and behavioral data to inform future offers.
An Alternative to Traditional Points
Within a loyalty program, arrivia’s Savings Credits system replaces traditional points with a flexible, margin-based rewards currency. Members can apply these credits toward eligible travel purchases, giving them tangible value without your brand carrying financial liability.
Savings Credits are highly adaptable, making it easy to tailor offers for different member segments and occasions. You can:
- Adjust value based on membership tier or promotional campaign
- Run limited-time events like 2x value sales or bonus deposits
- Incentivize activity with expiration reminders, milestone bonuses, and targeted redemption offers
This flexibility allows you to design a loyalty program that’s both easy to manage and impactful for your members.
Compete on Value, Not Volume
Large brands may have bigger budgets, but smaller brands can be smarter. With LaaS, you don’t need to match their spend—you just need to exceed expectations.
LaaS empowers you to deliver:
- Travel experiences your customers actually want
- A loyalty program that’s differentiated and meaningful
- A cost-efficient, low-risk strategy for increasing lifetime value
As arrivia Chief Marketing Officer Jeff Zotara explains, offering travel rewards “goes beyond traditional points and discounts,” helping brands align with what consumers truly value—memorable, lifestyle-driven experiences.
Looking to deliver premium loyalty experiences—without the complexity of building a program from the ground up? Let arrivia show you how by booking a demo.
