Back Consumers’ continued interest and increasing demand for cruise travel is likely to continue as many cruise lines lift their testing and vaccination requirements. For companies offering cruise as a redemption or booking option within their loyalty programs, they can expect higher levels of member engagement, increased revenue, and the opportunity to maximize all the associated bookings; the cruise itself is the hub around which the rest of customers’ travel plans – air, hotel, activity – revolve.
In a recent interview with Seatrade Cruise News, arrivia’s VP of Product Strategy & Operations, Cruise & Tour, Mark Wilson, shares how cruise travel is playing a larger role in more loyalty and rewards programs and why members who choose cruise travel are in many cases, more valuable customers.
You can read the full interview here.
