Back Travelers continue to rank value for money and access to a variety of travel options as high priorities when booking their trips. However, there are some differences in priorities and preferences between consumers who are members of a travel rewards program and those who aren’t.
In a recent interview with Loyalty360’s Mark Johnson, arrivia’s Chief Marketing Officer, Jeff Zotara, discusses arrivia’s recent survey report, The Rewarding State of Travel and some emerging trends and explains how travel rewards program members’ priorities differ from leisure travelers and how brands can meet customers’ and members’ needs and expectations.
You can read the full interview here.
