Back Travel brands are continuously looking to personalize the travel relationship for customers and drive loyalty and sales. By utlilizing data-driven marketing technology, companies can successfully deliver timely, relevant content and engage in personalized conversations with their customers.
In his recent PhocusWire column, arrivia’s Chief Marketing Officer, Jeff Zotara shares how their travel marketing strategy changed from a traditional mass messaging approach to a highly personalized one, allowing them to engage with members more deeply and better understand their readiness to travel.
