Back Beyond the Hype: The Rise of AI-Aided Trip Planning
We invite you to we explore the findings from our recent consumer survey on the role of AI in travel. Learn what travelers think about the new technology and how you should invest for long-term success. Discover how consumer attitudes toward AI vary by generation and income, and how travel brands can effectively address these concerns. Discover how loyalty programs can tap into AI to deliver personalized, cost-saving travel experiences while building trust with their customers.
AI for travel is here.
How eager are travelers?
Whether you have your finger on the pulse of all things tech or not, there is no escaping the term “generative AI” today. Although there is a lot of promise around what this technology can do, a significant percentage of consumers don’t fully understand what it is and how it works.
Who is using AI for travel planning, and how often?
According to our survey, 33% of the population has used AI for trip planning and 46% of consumers said they are extremely, very or somewhat interested in doing so, signaling a palpable yet untapped market.
Opportunities for Loyalty Providers
While early adopters of AI in trip planning prioritize personalized travel experiences less than other users, personalized recommendations still rank among the top two features valued by consumers.
Loyalty AI Trailblazers
Learn how three companies are using AI to enhance member experiences. By leveraging the technology’s personalization capabilities, they’re building better brand affinity and encouraging long-term customer engagement.
