Back Value is very important to travelers, but many programs are lacking
Between December 2021 and January 2022, arrivia surveyed 2,150 American consumers and 204 industry decision-makers about the role of travel rewards in the post-pandemic travel resurgence. Almost 50% of surveyed consumers said the ability to earn points on travel is important to them, while 42% have redeemed points to lower the cost of their trip. And almost one-third of consumers expect to use their loyalty points to cover the entire cost of their journey.
It’s clear that travel rewards play a key role in incentivizing new loyalty program sign-ups and engaging members to earn and redeem with their favorite programs. But is there a disconnect between what consumers want from travel loyalty programs – and what’s on offer?
Click here to download the infographic in high-res, or scroll down to download our Where travel meets loyalty survey report.
