Back Customer loyalty isn’t what it used to be. Engagement is down. Expectations are up. And nearly 30% of consumers now limit new loyalty sign-ups altogether.
So, what’s changed?
In short: everything. Loyalty is being redefined by travel, technology, and shifting consumer values. Customers want rewards that are flexible, personal, and worth their time—not more points to track.
Our new whitepaper, The 2025 Loyalty Landscape: How Emerging Travel Trends Will Redefine Customer Engagement, breaks down seven key trends that are shaping the next era of loyalty. Backed by insights from over 1,000 U.S. travelers, this report explores how leading brands are using personalization, travel benefits, and values-based engagement to stay ahead.
If your loyalty strategy hasn’t changed in the last year, this is your chance to catch up.
Download the whitepaper now to see what travelers expect—and how to deliver it.
