Maintaining loyalty during volatile timesDecember 29, 2021
arrivia Chief Marketing Officer Jeff Zotara explains the company's focus on zero-party data — data voluntarily provided by the customers — and its ability to discern a customer’s preferences.
How credit unions are trying to win back membersDecember 17, 2021
Credit unions have depended on face-to-face interactions to bring in new members, however the pandemic has upended this model. What can credit unions do to keep members engaged and incentivize new sign-ups?
Responding to the travel rebound: How should travel companies adjust their loyalty strategies?December 15, 2021
With leisure travel driving the current travel rebound, companies with travel rewards programs will need to pivot their loyalty focus to cater to this clientele.
Can travel unravel the “Great Worker Reckoning”?December 14, 2021
With in-office perks mainly on the backburner due to the pandemic and the growing trend toward hybrid working, where some staff can work at least part of the time remotely, even the most forward-thinking companies are re-thinking their benefits strategies.