Back The problem
With the cruise industry still feeling the pandemic’s effects in the first quarter of 2021, a leading cruise line realized that to capture nascent demand, it would need to increase brand awareness to better position itself as a value-oriented cruise provider.
The solution
Arrivia worked closely with the brand to understand what set it apart from its competitors, introducing a new ship class to customers across all arrivia member groups. It created content and image-rich microsites for each of its partners to tell the cruise line’s story and to sell the beauty and value of the supplier, moving from a purely transactional experience to one that combines transaction and education.
The results
The microsites generated a 60% increase in time spent on the page compared to other content on partner websites. This time spent learning about the brand shifted share from its competitors and helped the cruise line reduce its losses in Q1 2021 while solidifying arrivia’s stake as a reliable and valuable partner.
