Back The problem
A large financial co-op in the United States wanted to increase member engagement and improve the advertising performance across online channels for its travel benefits and product offering.
The solution
Arrivia, which powers the institution’s travel portal through its rewards and benefits platform, collaborated with the organization to optimize the performance of its online channels, including social media, email, and display ads and implemented an integrated online advertising strategy that included online behavior tracking.
Arrivia employed re-targeting technology to send highly personalized and relevant messaging, including specific offers, to individual members as they engaged with different online media within and outside the institution’s ecosystem.
The results
By opting for a more personalized approach, arrivia achieved a 100% increase in online member engagement and visits to the customer’s travel website from online advertising while reducing the advertising cost per travel purchase by 90%.
